For arts marketers, it’s important to keep experimenting, challenging your assumptions and asking questions. Never stop gathering and evaluating your data, and never stop trying new things – especially if they scare you.

Dr Emanuel Said will be delving deeper into the marketing efforts on the do's and don'ts when it comes to marketing cultural and artistic events.

Dr Said is a resident lecturer in Marketing at the University of Malta. He completed his PhD studies at Cranfield University School of Management, where researched organizations' use of customer insight. He has presented his research at the Academy of Marketing Conference, Australia New Zealand Marketing Academy Conference and has published in the Journal of Marketing Management.

Before joining the University of Malta, Emanuel supervised master's research in various marketing areas at Cranfield and Glyndwr University. At Glyndwr, Emanuel taught international MBA and baccalaureate students in the different strategy, marketing and research areas. He also taught these areas at Henley Business School and Grenoble Graduate School of Business in Malta.

Emanuel is a member of the Academy of Marketing Sciences, Academy of Marketing (UK), the British Academy of Management and a reviewer for the Academy of Marketing, Journal of Marketing Management and the International Journal of Market Research.

As a practitioner, Emanuel advised various private and Governmental entities on strategy and marketing based on customized research and evidence. Clients served include GSK, AstraZeneca, Bayer, Schering Plough, GO, Vodafone, Camilleri Wines, Malta Enterprise and Employment & Training Corporation.