Strategy 2025 lays out three overarching themes— ‘Care Create Flourish’—that serve as a bridge between the Council’s strategic goals, principles, and strategic areas.

Strategy 2025 was developed in partnership with several stakeholders from the cultural and creative sectors, as well as members of the public who have the arts and culture at heart. It is also in tune with the policy that envisions culture being embraced for the wellbeing of all.

Strategy 2025 is based on ten guiding principles underpinned by the concept of cultural rights as defined by UNESCO, building upon the tenets of UN Sustainable Development Goals and the UNESCO recommendations on the Status of the Artist, as in Malta’s National Cultural Policy 2021.

The Strategy states that the Council’s vision is for “the arts to be at the heart of Malta’s future”, as embedded within its six strategic goals including: to invest in and foster diverse artistic and cultural expression; to support and promote the conditions in which Malta’s cultural and creative sectors can flourish; to advocate and provide for community-led opportunities to engage in arts and culture; to strengthen Malta’s international cultural relations to continue developing international artistic exchanges and collaborations; to nurture cross-sectoral collaborations that contribute to Malta’s sustainable development; and to facilitate cultural partners, including public cultural organisations so as to build and strengthen organisational capacity.


To fulfil these goals, six strategic areas are outlined, each defined by overall objectives, priorities, and actions. The actions demonstrate the Council’s approach towards its investment, support, advocacy, research, and collaboration efforts through participatory decision-making methods. The interconnected strategic areas that drive these actions are public investment, diversity and communities, education and development, internationalisation, creative entrepreneurship, and research and evaluation.

The Strategy 2025 document is available in English and Maltese here