We believe that culture can be a catalyst that nurtures diverse and inclusive communities – where all people are treated with dignity and respect, as well as valued and equitably supported in realising their cultural rights. We aim to promote and strive for the protection and realisation of the rights and freedoms of each person (both individually and in community with others) to develop their full potential and express their humanity, their worldview and the meanings they give to their existence and development through, inter alia, values, beliefs, convictions, languages, knowledge, the arts, institutions and ways of life. In order to do so, there needs to be protection and promotion of access to cultural heritage and resources that allow such identification and development processes to take place. In these communities, we enable and support openness, authenticity and critical thinking, promote awareness of diverse narratives and acknowledge challenges and opportunities. We shall collaborate across sectors to ensure that everyone, irrespective of sex, gender, racial or ethnic origin, age, disability, sexual orientation or religious belief, has access to arts and culture, as well as the benefits and well-being they generate and that this power is duly shared.

We will work with all local, national and international organisations and individuals across sectors whose key responsibilities could support culture’s central role in building a fairer, more prosperous and more resilient society, actively engaging in local, regional and global debate and shaping sustainable development in communities and the cultural sphere. We will also work with players within local communities to leverage cultural and social innovation for the benefit of their communities and society. We believe that we can enhance this approach further by advocating and investing in measures that encourage active cultural participation, strengthen audience engagement and support overall artistic development through community-led initiatives.

As fundamentally embedded components of Strategy 2025, we will enable, support and advocate for the realisation of cultural rights, greater diversity, equity and inclusiveness, as well as for environmental, social and economic sustainability.