{"id":17877,"date":"2026-09-01T12:49:52","date_gmt":"2026-09-01T10:49:52","guid":{"rendered":"https:\/\/artscouncilmalta.gov.mt\/?post_type=opportunitie&p=17877"},"modified":"2026-09-02T09:23:55","modified_gmt":"2026-09-02T07:23:55","slug":"an-introduction-to-audience-design-with-sile-culley","status":"publish","type":"opportunitie","link":"https:\/\/artscouncilmalta.gov.mt\/en\/opportunitie\/an-introduction-to-audience-design-with-sile-culley\/","title":{"rendered":"An Introduction to Audience Design with S\u00edle Culley"},"content":{"rendered":"\n

S\u00edle Culley, a leading international expert in Audience Design, will be giving an open masterclass on the subject, ahead of her week-long residential workshop in Valletta. Audience Design is the process of identifying and understanding the target audience for a film – looking beyond broad demographics to what really connects an audience to a story.<\/p>\n\n\n\n

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Drawing on her experience in Distribution, and a stint in Exhibition, S\u00edle will look at how the Audience Design methodology can support feature film projects across the value chain – with public funders as much as with paying audiences – and as early as late Development. <\/p>\n\n\n\n

Participants will come away with a couple of practical tips they can apply directly to their own projects. This is a 45-minute lunchtime session, with 15 minutes for questions at the end.<\/p>\n\n\n\n